Citroen logo

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The origin of the logo may be traced back to a trip made to Poland by the 22-year-old André Citroën, where he discovered an innovative design for a chevron-shaped gear used in milling. He bought the patent for its application in steel. Mechanically a gear with helical teeth produces an axial force. By adding a second helical gear in opposition this force is cancelled. The two chevrons of the logo represent the intermeshing contact of the two.

Citroen Logo used from 1985 until 2009

The presentation of the logo has evolved over time. Before the war, it was rendered in yellow on a blue background. After the war, the chevrons became more subtle herringbones, usually on a white background. With the company searching for a new image during the 1980s, the logo became white on red to give an impression of dynamism, emphasized by publicity slogan.

In February 2009 Citroën launched a new brand identity to celebrate its 90th Anniversary, replacing the 1985 design. This consisted of the new logo, designed by Landor Associates — a 3D metallic variation of the double chevron logo accompanied by a new font for the Citroën name and the new slogan “Créative Technologie”. A TV campaign reminiscing over 90 years of Citroën was commissioned to announce the new identity to the public. The new look is currently being rolled out to dealers globally and is expected to take three to five years.

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Citroen Black vector logo

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Free to download Citroen Black vector logo in .EPS vector format. Browse to see more Citroen Black related vector logos. Download Citroen Black vector logo in .EPS format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW.

The current status of the logo is active, which means the logo is currently in use.

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About Citroen Black

Citroën is a major French automobile manufacturer, part of the PSA Peugeot Citroën group.

Founded in 1919 by French industrialist André-Gustave Citroën (1878–1935), Citroën was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that complements the motor car. Within eight years Citroën had become Europe’s largest car manufacturer and the 4th largest in the world.
The Eiffel Tower served as a billboard for Citroën from 1925 to 1934.

Citroën earned a reputation for innovation and revolutionary engineering, which is reflected in the company’s slogan “Créative Technologie”. Its history of innovation began with its founding, when André-Gustave Citroën introduced the first industrial mass production of vehicles outside the United States, a technique he developed while mass-producing armaments for the French military in World War I. In 1924, Citroën produced Europe’s first all-steel-bodied car, the B-10. In 1934, Citroën secured its reputation for innovation with its Traction Avant, not only the world’s first mass-produced front-wheel drive car, but also one of the first cars to feature a monocoque-type body. In 1954 Citroën produced the world’s first hydropneumatic self-levelling suspension system,[citation needed] then in 1955 the revolutionary Citroën DS, the first European production car with disc brakes.[citation needed] In 1967, Citroën introduced the first swiveling headlights in several models, allowing for greater visibility on winding roads.

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The brand celebrated its 90th Anniversary in 2009.